Sales Territory Analysis
Market Scope has developed techniques for forecasting demand for cataract surgery and refractive surgery along with the related use of ophthalmic products by geographic area (including by ZIP code level in the US). This data can be used for designing sales territories, setting sales objectives, and measuring performance. Completed projects include:
Evaluation of sales territory potential and recommendations for realignment for an ophthalmic equipment manufacturer.
Setting of sales targets and standards by ZIP code for measurement of territory performance for a leading ophthalmic company.