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Essilor Acquires AllAboutVision.com
Author: Chris Orlet
Essilor of America has acquired AllAboutVision.com, the consumer website for information relating to vision, eye health, and eyewear. Essilor made the announcement June 24.
The price of the deal was not disclosed.
AllAboutVision.com was launched in January 2000 as a source for eye health and vision correction news and information. The site has averaged more than one million unique visitors per week in 2016 and had more than 45 million visitors in 2015, with 500-plus pages of content about refractive options, conditions and diseases, as well as specialty sections devoted to topics such as digital eye strain, children’s vision, and the importance of eye exams, according to a statement. The site also includes a physician directory.
AllAboutVision.com was owned by San Diego, CA-based Access Media Group LLC, which also publishes the website Refractive Surgery News.
The companies said the site will not change its editorial team or the type of content and advertising that currently appears online.